Royal Water
A procurement decision with equity and ecosystem upside.
A 5-year supply agreement
for canned hydration
aboard the global fleet.
North Carolina Appalachian Mountain Spring Water, strategically positioned for scalable distribution by truck, rail, and port-connected logistics — replacing trans-oceanic PET imports across the Royal Caribbean fleet with a domestic canned platform, recovered aboard ship through a closed-loop aluminum return system. In partnership with WaterChain.
Hydration is a hidden P&L drag and a visible ESG liability.
- · Trans-oceanic shipping from the French Alps
- · FX volatility on every container
- · Port, customs and demurrage drag
- · Premium spot pricing for branded SKUs
- · Single-use PET visible to every guest
- · No closed-loop recovery on board
- · Carbon-heavy ocean freight footprint
- · Misalignment with Seastainability narrative
A uniform house. Every format.
Sleek aluminum, frosted glass, one quiet emblem. Built for the premium tier — engineered for the closed-loop fleet.
Three structural advantages.
Lower Costs
Locked-in 5-year unit economics anchored against a domestic, R&D-validated cost basis. Domestic USD source removes FX exposure; predictable rail and truck freight vs. ocean container rates; aluminum input pricing stable vs. PET resin volatility.
Zero PET Plastic
First on-ship closed-loop in cruise. 100% recyclable aluminum, infinitely recyclable with 95% energy savings vs. virgin (IAI, 2024). US can recycling 43% vs. PET 20% — every container returned through a single chain of custody.
Domestic Supply
Thousands of freight miles eliminated. Domestic truck and rail from North Carolina to Gulf homeports vs. trans-oceanic shipping from the French Alps. North Carolina Appalachian Mountain Spring Water, sustainably yielded — operationalizing RCL's existing local-sourcing direction.
$95M contract. $60M equity. Two years at cost.
A single five-year, $95M supply agreement anchored by a $60M preferred equity investment from Royal Caribbean. The equity unlocks two full years of Cost + 0% pricing — delivering more than $4.6M in pure unit savings in years one and two alone, before any equity upside.
$95M · 5-Year Supply Contract
Locked volume and pricing across the full fleet — domestic source, USD pricing, no FX or ocean-freight exposure.
$60M Preferred Equity
Anchor investment converts a procurement line item into ownership — preferred returns plus upside across the term.
$4.6M+ Saved in Y1–Y2
Equity unlocks two years of Cost + 0% pricing. Pure unit savings vs. standard contract pricing, before any equity return.
North Carolina
Appalachian Mountains.
Spring & manufacturing in North Carolina. Domestic truck and rail to every Gulf homeport.
One footprint. Source-side expansion in Phase 2.
- 105 Akron Drive, Winston-Salem, NC
- 3102 Shorefair Drive, Winston-Salem, NC
Production, packaging, warehousing, and logistics infrastructure — immediately operational.
Land acquisition at the spring source, approximately 20 minutes from Winston-Salem. Dedicated source-side production facility built in Phase 2 — deepening source control and long-term supply defensibility.
A high-value North Carolina Appalachian water asset.
Built around a valuable Appalachian water source with long-term strategic value — Winston-Salem operations today, source-side facility tomorrow.
Mountain headwaters, a defensible regional aquifer, and immediate production infrastructure — the geographic foundation of a scalable Appalachian water platform.
A closed loop only cruise can build.
Lock in pricing. Hedge against inflation.
Water and aluminum are becoming increasingly important cost drivers across hospitality, cruise, retail, and packaged beverage channels. This platform gives strategic partners the ability to lock in supply, stabilize pricing, and hedge against future inflation across two essential inputs — premium water and recyclable aluminum packaging.
Locked Water Supply
Strategic source access supports long-term volume planning.
Aluminum Cost Control
Canned format creates a recyclable, scalable packaging platform.
Inflation Hedge
Long-term production economics help protect against rising commodity and packaging costs.
Cruise & Hospitality Scale
Built to support high-volume customers with predictable case economics.
5-year locked-pricing supply.
- Source
NC Appalachian Spring - Logistics
Truck, rail & port-connected - Material
100% recyclable aluminum - Recovery
On-ship closed-loop system
- True BOM
~$0.499583 / can - Current Case Cost
$11.99 / 24-pack · FOB NC - At-Scale Target
Sub-$10.50 / 24-pack - Total Value
$95M contract · $60M equity
Three capital investment options.
A strategic partner may invest at one of three equity levels. Each tier carries supply commitment, equity partner benefit, and a defined pricing schedule.
How the capital will be deployed.
TAM · SAM · SOM
The global packaged water and premium hydration market is projected to continue expanding significantly through 2030, driven by health, sustainability, convenience, and premiumization.
The full global and national market opportunity for packaged water, functional water, premium hydration, canned water, and sustainable beverage formats.
The portion that fits this platform — canned water, hospitality water, cruise line water, private-label water, premium spring water, and sustainable aluminum-packaged beverages.
The realistic share this company can capture through its North Carolina footprint, cruise anchor customer, hospitality expansion, private-label, retail, and future white-label programs.
From cruise anchor to category leader.
Pilot Q4 2026 · Full ops 2027.
Anchor cruise partner may receive Cost + 0% pricing in Y1 depending on selected investment tier.
Long-term cash flow, production control, and category leadership — not a short-horizon exit story.
From MOU to full fleet rollout in ~6 months.
Target close window — late July.
Finalize term sheet, equity structure, pricing schedule, investment structure, and strategic partner alignment.
Launch pilot, validate operations, test logistics, confirm production economics, prepare for fleet-wide deployment.
Full fleet rollout begins across the cruise partner network.
This is not just a canned water SKU.
It is a scalable North Carolina Appalachian Mountain Spring Water platform.
Operators, not optimists.
Led by a former BlueTriton Brands C-Suite executive alongside a team of category founders and beverage industry veterans.
The full dossier.
Three documents accompany this deck — for executive review, deep diligence, and investor presentation.
A partnership.
Not a procurement line item.
Lower per-unit cost. Zero PET onboard. Domestic supply. Equity upside.