Royal Water
A procurement decision with equity and ecosystem upside.
A 5-year supply agreement
for canned hydration
aboard the global fleet.
Replace trans-oceanic Evian and PET-bottled water imports with locally-sourced canned water from the Memphis Sand Aquifer — delivered via the Tennessee-to-Gulf rail corridor and recovered aboard ship through a closed-loop aluminum return system.
Hydration is a hidden P&L drag and a visible ESG liability.
- · Trans-oceanic shipping from the French Alps
- · FX volatility on every container
- · Port, customs and demurrage drag
- · Premium spot pricing for branded SKUs
- · Single-use PET visible to every guest
- · No closed-loop recovery on board
- · Carbon-heavy ocean freight footprint
- · Misalignment with Seastainability narrative
A uniform house. Every format.
Sleek aluminum, frosted glass, one quiet emblem. Built for the premium tier — engineered for the closed-loop fleet.
Three structural advantages.
Lower Costs
Locked-in 5-year unit economics. Domestic, USD-denominated source removes FX exposure. Predictable rail freight versus ocean container rates. 15–20% landed-cost savings vs imported premium water.
Zero PET Plastic
First on-ship closed-loop in cruise. 100% recyclable aluminum paired with shipboard recovery to smelter — every container returned through a single chain of custody.
Domestic Supply
~4,000 miles eliminated per unit. Tennessee-to-Gulf rail versus trans-oceanic shipping from the French Alps. No FX, port, or customs exposure.
Per-SKU economics.
Anchor partner pricing flows at COGS + minimum margin under Option A; standard-margin pricing under Options B & C.
A partnership. Not a procurement line item.
Royal Caribbean is invited to participate as a preferred equity anchor in Royal Water Source — converting a five-year supply commitment into a position that compounds across the duration of the partnership.
White-label Production Priority
Priority access across the global Royal Water Source supply network — fleet-branded SKUs at the front of the line.
Cost + Minimum Margin
Water sourced at COGS plus a minimum margin, locked through the term. No volatility, no surprises.
Global Supply Network
Access to the full Royal Water Source production and distribution footprint across TN, AZ, and partner co-packers.
Memphis Sand Aquifer.
One billion gallons per year. Sustainably yielded. Owned at the source.
Two facilities. One uninterrupted line.
Primary canning and bottling facility adjacent to the Memphis Sand source. Direct rail siding to the Tennessee-to-Gulf corridor.
Western co-packing and redundancy facility servicing west-coast and Latin America cruise homeports.
A closed loop only cruise can build.
Directly advances Seastainability.
Local sourcing, plastic elimination, and a visible recovery story guests experience every day at sea.
5-year locked-pricing supply.
- Source
Memphis Sand Aquifer, Tennessee - Logistics
Tennessee-to-Gulf rail corridor - Material
100% recyclable aluminum - Recovery
On-ship closed-loop system
- Volume
38M cans · 5M gallons - Term
5 years, locked pricing - Cost Savings
15–20% vs imports - Total Value
$60M+ contract value
Anchor Partner.
Preferred equity for the value-add partner.
Same operational delivery across all options. Option A maximizes capital alignment and locks the lowest blended five-year cost.
$60M deployed for scale.
TAM · SAM · SOM
From cruise anchor to category leader.
Revenue & Net Income
Path to a billion-dollar revenue line.
Three exit scenarios.
Implied 15× MOIC on equity with EBITDA inflection through scale.
From MOU to full-fleet scale in 24 months.
Term sheet, equity structure, pricing schedule executed.
Two-vessel pilot with full SKU range and onboard recovery audit.
Phased rollout across the global fleet, region by region.
100% fleet coverage, closed-loop fully operational.
Operators, not optimists.
Led by a former BlueTriton Brands C-Suite executive alongside a team of category founders and beverage industry veterans.
A partnership.
Not a procurement line item.
Lower per-unit cost. Zero PET onboard. Domestic supply. Equity upside.